Did you know that Waterloo Region is host to one of the world’s best UX conferences? Neither did I. That is, up until about a year ago when I saw Rob Barlow-Busch give an entertaining and informative talk about UX at Communitech.
What is UX? UX – User Experience – is NOT graphic design or website design. UX is the process of understanding the user’s goals, problems, and daily workflows then designing for their desired interaction with your product.
As a Product Marketer, I have a unique appreciation for UX. In many cases, UX is the proof behind the dominant selling idea that Product Marketers work hard to develop and communicate through MarCom and Sales. It’s where the rubber hits the road.