Did you know that Waterloo Region is host to one of the world’s best UX conferences? Neither did I. That is, up until about a year ago when I saw Rob Barlow-Busch give an entertaining and informative talk about UX at Communitech.
What is UX? UX – User Experience – is NOT graphic design or website design. UX is the process of understanding the user’s goals, problems, and daily workflows then designing for their desired interaction with your product.
As a Product Marketer, I have a unique appreciation for UX. In many cases, UX is the proof behind the dominant selling idea that Product Marketers work hard to develop and communicate through MarCom and Sales. It’s where the rubber hits the road.
Anyways, enough about my moonlighting love affair with UX, onto the Fluxible photos! Since 2012, Rob, and fellow local UX guru Mark Connolly, have been building Fluxible, which is a UX party disguised as a conference. This year, I was asked to take a few photos for the website and to document the 2015 event. With a newborn at home, it was difficult to dedicate an entire weekend – but I was able to shoot portions of each day.
Day one (Friday) began with a Jazz workshop where well-known UXers Jeff Gothelf and Jim Kalbach used Jazz as a model for team collaboration – the secret sauce of successful companies. The event was a combination of live music mixed with instruction and hands-on activities. Music is a fantastic teaching tool.
Day two began with goats. Yes goats. A goat check, in fact. It was a fun way to start the day. Following goats was coffee. Judging by the line-up of UXers at both, my conclusion is that goat pets and coffee are the fuel of UXers everywhere.
Day three had chocolate covered bacon…’nuff said.
One of the most excellent bits of programming at Fluxible was the musical intermissions. Not only were the musicians incredible, but the lighting in the room made for a great atmosphere.
I’m very proud to have a conference like this in Waterloo Region. The speakers were fantastic, the food was stellar. I wish I could have attended more of the conference. Maybe next year when Ethan is older.